the Male Grooming Products Market
The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032. As per the analysis by IMARC Group, the leading male grooming product companies are increasingly focusing on consolidations to succeed in an intensely competitive environment. The major players in the market are increasingly raising their investments in several R&D activities for superior innovations in the product portfolio, along with upgradations in technology to establish brand equity in the market. Furthermore, the transition of business strategies, coupled with the innovative marketing approach in compliance with the changing definition of masculinity, has also augmented the demand for male grooming products, across the world. Moreover, the companies are introducing organic-based products with the establishment of strategic partnerships among the major players, which is anticipated to propel the market growth in the forecast period.